Editor's Choice

Magazine Ads »
Magazine Ads For years magazine publishers focused most of their attention on selling ads in their magazines and [...]
Science and Technology
Audio Systems »Audio Systems At the start of the twentieth century, mechanical recording and reproduction of sound by [...]
Kidnapped »Kidnapped In the spring of 1885, Robert Louis Stevenson began work on a serial adventure story, set [...]
Limits of Science »Limits of Science What does all this have to do with nonmathematical topics like religion, [...]
Tourism and Travel

The Scope of Ecotourism »
The Scope of Ecotourism Ecotourism is the sector of the international tourism industry that has shown the fastest [...]
Economy Business and Finance
What Is Benchmarking?
What Is Benchmarking? Benchmark is a term used in surveying. It means a fixed point, often marked by drilling a hole in bedrock and painting a ring around it, with a defined location in three dimensions (altitude, latitude, and longitude, not time, mass, and energy) from which the locations of other points can be determined. Etymologically the [...]
From Real to Virtual Organizations
From Real to Virtual Organizations There has been a trend for firms to focus on their core competencies and to create relationships with other firms to provide them with services and functions that many large firms once provided internally. This trend is reflected in the outsourcing of service functions such as legal services and the [...]
Data Mining as a Marketting Strategy
Data Mining as a Marketting Strategy Internet-based marketing strategies generate extremely large data sets from customer interactions. Purchase histories, financial records, customer service records, and Web site usage are just some of the data that reside in customer databases. In order to transform this mountain of diverse data into [...]
Purpose of a E-commerce Web Site
Purpose of a E-commerce Web Site There are many purposes for e-commerce efforts. Too often, organizations design web sites without considering what the purpose is for the web site. The purpose helps define the type of information needed to support the web site. The target audience(s) and purpose( s) should determine the type of information, [...]
Knowledge Management
Knowledge Management In concept, knowledge creation and management has been a concern of humanity throughout our existence as civilized species. In the context of business and industry, the current focus on knowledge management stems from developments in information technology and from the realization of the strategic importance of knowledge to [...]
Globalization and Consumerism
Globalization and Consumerism Neither consumerism nor globalization are new phenomena. ‘Consumer society’ has been a common way of characterizing the experience of living in the advanced economies for much of the twentieth century, and a focus for critical study by theorists as diverse as American sociologist Thor-stein Veblen, the [...]















