Free Premiums
14 May
2016
Written by admin

Free Premiums »

Free premiums are usually small gifts or merchandise included in the product package or sent to consumers who mail in a request along Read more…

Measuring the Effectiveness of the Sales Force
14 May
2016
Written by admin

Measuring the Effectiveness of the Sales Force »

Probably for as long as there have been sales forces, managers have sought ways to determine whether they are effective or not. In Read more…

Relationship Marketing
14 May
2016
Written by admin

Relationship Marketing »

Relationship marketing is defined as “an organization’s effort to develop a longterm, cost-effective link with individual customers for mutual benefit.” Rather than focusing Read more…

Combining Personal Selling with the Internet
14 May
2016
Written by admin

Combining Personal Selling with the Internet »

The Internet has been used to provide product information, generate leads, screen prospects, and build and market from databases. While many marketing managers Read more…

Motivating the Sales Force
14 May
2016
Written by admin

Motivating the Sales Force »

Regardless of how good one’s advertising, public relations, and other IMC programs are, for many companies, it is the sales force that is Read more…

Data Mining as a Marketting Strategy
14 May
2016
Written by admin

Data Mining as a Marketting Strategy »

Internet-based marketing strategies generate extremely large data sets from customer interactions. Purchase histories, financial records, customer service records, and Web site usage are Read more…

Magazine Ads
14 May
2016
Written by admin

Magazine Ads »

For years magazine publishers focused most of their attention on selling ads in their magazines and devoted less attention to proving the ads Read more…

Readership and Total Audience
14 May
2016
Written by admin

Readership and Total Audience »

Advertisers are often interested in the number of people a publication reaches as a result of secondary, or pass-along, readership. Pass-along readership can Read more…

Circulation
14 May
2016
Written by admin

Circulation »

Circulation figures represent the number of individuals who receive a publication through either subscription or store purchase. The number of copies distributed to Read more…

How Effective Is Advertising?
14 May
2016
Written by admin

How Effective Is Advertising? »

There is a widespread belief by the general public that advertising has powerful effects. This belief sometimes results in demands for the governmental Read more…